About Us

CE INTEGRATED (M) SDN BHD specializes in the distribution of consumer electronics and home appliances. This organization was founded with the goal to serve the Malaysian market with special value propositions:

  • Superior products that are carefully chosen for the consumer market
  • Highly responsive and speedy distribution of goods and services
  • Consistent stock availability at good value for money to drive high customer satisfaction

The organization aims to reach out to the Malaysian consumers with a strong coverage in retail distribution. Since its formation in 2018, CE Integrated has already established over 30 showrooms across various states in Peninsula Malaysia and is looking forward to adding more touchpoints to its portfolio.

The founders of the CE Integrated is highly committed to build a competitive network of members with a sustainable business model to ensure healthy growth of the business, brand owners, and mostly importantly, the consumer market. With the rich experience of its members, the company aims to deliver an exceptional level of customer service to the communities it serves. Meanwhile, a robust collaboration with its suppliers throughout the supply chain ensures healthy growth and a steady flow of superior products are offered to the consumer market at fair and reasonable prices.


Our Mission

To improve consumer lifestyle with convenience and superior products.


Our Vision

To become the largest network of customer touchpoints for consumer electronics in Malaysia with superior product and service offerings.


Our Values

Superior products
Highly responsive and speedy distribution
Good value for money to drive high customer satisfaction